Time for some streetwear,

Check out “FRSH”, previously known as “Franco Shade”. These guys recently revamped their whole website in preparation for their summer 2009 line. This California based line is doing everything right in this extremely under-qualified bloggers eyes. Aside from having some awesome designs, FRSH also has their web 2.0 game down tight. Now-a-days I feel like if you want to have a successful company you have to create a strong internet presence to bring personality to your brand and really connect with your customer and thats just what FRSH has done. With an awesome new website, a blog and a twitter account (if you don’t mind the occasional basketball gambling update) They even have a vimeo account, and I have a very soft spot for vimeo.
All of this gives you a peak into who’s behind these sweet ass shirts and make it that much easier to give them your money.

I wish I had more money,
Steve